Package overview
Scale Infrastructure connects a custom digital platform, multiple funnels, CRM or lifecycle systems, automation, AI use cases, and executive reporting, with a 60-day optimization period and a 180-day roadmap.
Who this package is for
Businesses with multiple teams, markets, lead sources, disconnected systems, advanced ecommerce needs, or significant manual work that requires a custom infrastructure project.
What is included
- Discovery and process mapping across marketing, sales, the customer journey, operations, service, data, and automation.
- An architecture decision covering what to keep, connect, replace, or build as custom software.
- An approved architecture, milestones, integrations, ownership responsibilities, and roadmap.
- A custom business, B2B, ecommerce, or hybrid digital platform according to the agreed scope.
- Advanced CRM or customer lifecycle infrastructure selected for the revenue model.
- Multiple lead, product, booking, market, lead magnet, or remarketing funnels, with the number defined in scope.
- An automation architecture using APIs, webhooks, integration tools, and agreed workflows.
- AI use cases selected for measurable business value.
- Tracking, attribution, and executive business intelligence connecting marketing, sales, commerce, and operations.
- Advanced search infrastructure, structured data, and answer engine and generative search work as scoped.
- Multiple advertising channels and a structured creative testing program selected by the strategy.
- 60 days of monitoring, quality checks, automation debugging, tracking validation, integration checks, and agreed system adjustments.
- Campaign optimization, budget allocation, funnel analysis, creative testing, conversion optimization, and data review.
- A 30-day review, a 60-day Scale Review, and a 180-day roadmap.
- Workshops covering discovery, systems, growth, user experience, the platform, and CRM or lifecycle architecture.
- Automation review, pre-launch checks, team training, documentation, and handover of access and ownership.
Who this project is for
Scale Infrastructure is designed for businesses whose operational complexity requires connected systems. The goal is to reduce unnecessary manual work, improve the consistency of data, and make business processes easier to measure. These are project objectives, not guaranteed financial results.
Architecture before implementation
Discovery maps the existing processes and systems. The project does not require replacing software that already works. The approved architecture defines what remains, what connects, what changes, and where custom development or automation provides value.
Platform options
A business or B2B platform may include an advanced website, resource center, dynamic content, multiple languages or markets, advanced forms, and personalization. An ecommerce platform may include advanced catalogs, markets and currencies, shipping and feeds, ERP or inventory connections, subscriptions, loyalty, and customer accounts. A hybrid platform may include a client or partner portal, booking, dashboards, membership, or a custom business tool. These are options for scoping, not an all-inclusive list at the starting price.
Customer data and funnels
Advanced CRM options include multiple pipelines, custom entities, scoring, teams and permissions, routing, and sales reporting. Lifecycle options include advanced segmentation, repeat-customer and VIP programs, win-back, cross-selling, upselling, SMS, loyalty, and lifetime value analysis. Funnel types and quantities are defined in the agreed scope.
Automation and AI
The automation architecture may use APIs, webhooks, Make, n8n, Zapier, CRM workflows, email, WhatsApp, task routing, and data synchronization. AI use cases may support lead qualification, sales, customer support, a knowledge base, reporting, or internal assistance. The project selects useful applications with measurable business value. The number of automations is determined by the approved process architecture, not an unlimited allowance.
Tracking and executive reporting
The data layer may include Google Analytics 4, Google Tag Manager, Conversions API, Enhanced Conversions, server-side tracking where needed, revenue attribution, and UTM governance. Reporting can connect advertising spend, lead and acquisition costs, advertising returns, leads, close rates, revenue, average order value, conversion rate, lifetime value, service levels, and bottlenecks. Availability depends on the systems and data included in scope.
Search, acquisition, and creative testing
Search work covers advanced SEO, structured data architecture, AI search discoverability, and multiple languages where required. The advertising strategy selects channels from Meta, Google, YouTube, TikTok, LinkedIn, and Microsoft Ads. Creative work can cover offer angles, a testing matrix, static advertisements, carousels, existing video adaptations, remarketing assets, and briefs for user-generated content. Channels and production quantities are agreed during scoping.
Stabilization, training, and handover
The project includes a 60-day Scale and Optimization period to stabilize tracking, automations, integrations, and campaigns. Reviews take place at 30 and 60 days, with a roadmap for the next 180 days. Training covers the agreed CRM, content management, and dashboards. Handover includes documentation, access, and ownership responsibilities. The roadmap is a plan, not 180 days of included management.
Price and scope
The launch starting price is ILS 29,900. This is not a maximum price. The final scope and price depend on the platform, integrations, channels, data, and development required. VAT, advertising spend, licenses, and infrastructure costs must be specified in the proposal. Photography, user-generated content production, and professional production are scoped and priced separately. Project dates and the start of the 60-day period require agreement.
Ongoing partnership
Scale Growth Partner provides ongoing support at ILS 8,900–12,900 or more per month, depending on channels, systems, and workload. Custom Growth Partnership is available at ILS 15,000–25,000 or more per month when a broader growth team and responsibility are required.
Frequently asked questions
Is ILS 29,900 the final price?
No. It is the launch starting price. The final price follows an assessment of the platform, systems, integrations, and workload.
Do we need to replace our existing systems?
Not necessarily. Discovery determines which systems to keep, connect, replace, or extend with custom development.
How many automations and advertising channels are included?
The approved scope defines the number and complexity. There is no fixed count or unlimited allowance.
What does the 60-day period cover?
Monitoring, quality checks, automation debugging, tracking and integration validation, and campaign and funnel optimization within the agreed scope.
Does the 180-day roadmap include 180 days of management?
No. It is a plan for the next stage. The included Scale and Optimization period is 60 days.